Kaon Fuels Enterprise WebVR Adoption
Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its 3D product and solution experiences are now available in WebVR using the Microsoft Edge and other WebVR supported browsers upon their release. With the recent release of Windows Mixed Reality headsets, Kaon Interactive is driving early WebVR adoption in the B2B space, deploying over 5,000 3D product models and dozens of VR experiences readily available to millions of customers, sales teams and channel partners globally.
In October 2017, the Windows 10 Fall Creators Update was released, and the era of Windows Mixed Reality began as headsets and motion controllers become widely available, enabling low-cost, immersive WebVR experiences in Microsoft Edge.
Experience WebVR here (3D Product Tour) in Microsoft Edge with a Windows Mixed Reality headset.
Experience WebVR here (Immersive VR) in Microsoft Edge with a Windows Mixed Reality headset.
“Until now, WebVR has been limited in its availability,” said Joshua Smith, CTO and Founder of Kaon Interactive. “Browser support of high-end VR headsets has taken a long time, and with Edge and Microsoft Mixed Reality, Microsoft has finally delivered what enterprises need to make compelling VR experiences available to their customers on the web.”
Deployed on the Kaon High Velocity Marketing Platform, Kaon VR® (virtual reality) fully immerses users in a digitally simulated environment (such as a virtual data center or a virtual diagnostics laboratory) on an extendable, scalable, reusable VR platform. Not only can users explore virtual 3D Products Models, but they can also configure the space and equipment in real-time, showing how a solution can be personalized and modified to solve their business or technical challenges.
Kaon Interactive has a 20-year head start on other VR technology providers, because of its extensive B2B global customer base (such as Cisco, IBM, GE, Siemens, HPE, Abbott, and BD) that have been using photo-realistic, 3D interactive digital product models and solution storytelling applications for years. Since the addition of Kaon VR to the High Velocity Marketing Platform in January 2017, existing customers’ 3D product models have be viewed in virtual reality using virtual reality systems like the Oculus Rift, Samsung Gear VR and HTC Vive, as well as on mobile devices using Google Daydream. Now these experiences are available online via WebVR.
“Global enterprises are looking for innovative ways to better connect and engage with prospects and customers on an emotional level. Our platform transcends the traditional way that marketing and sales applications are created and deployed, resulting in highly effective user experiences. Kaon’s customers are passionate about what our solutions do for them,” remarked Gavin Finn, President & CEO of Kaon Interactive. “Microsoft Edge is leading the market in WebVR for both the enterprise and the consumer. It is facilitating immersive web experiences for B2B marketers on high performance VR headsets, amplifying their customers’ receptiveness to the company’s differentiated value propositions across the entire customer lifecycle.”
About Kaon Interactive
Kaon Interactive is a B2B software company. Kaon’s interactive sales and marketing applications simplify complex product and solution stories in a visually engaging way anywhere, anytime, turning prospects into customers. The company’s interactive 3D sales and marketing applications transform product and solution marketing content into visual storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 5,000 Kaon Interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies.
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