What do you watch the Super Bowl for? That’s right, the commercials. And if anything can get us excited for commercials it’s football, followed swiftly by virtual reality (VR), and this year Pepsi are going to take us on a trip through history. The history of Pepsi commercials at least. And while you can see the new Pepsi commercial at the Super Bowl, you’re sure to enjoy it much more in VR.
Pepsi Go Back is a WebVR experience that will take you on a journey through time and space, and shares with users Pepsi’s most iconic moments. VR takes the experience one step further and makes users feel as if they were there.
The experience was created in partnership with Google, and more details are revealed on the Google blog, where Group Creative Director of the Google Brand Unit, Suzana Apelbaum, explains the experience and what users can expect.
Going from a Back to the Future DeLorean to 1992’s Cindy Crawford commercial Halfway House Cafe, and through history, the experience will bring users closer to the brand, continuing the growing trend we’ve seen with brands gravitating towards VR to market their products.
This isn’t the first time we’ve seen VR and Pepsi collide – a few years ago we saw Pepsi in Japan using VR to advertise their Pepsi Strong product.
You can watch the Pepsi Go Back VR experience right here, and you can view it with any WebVR compatible device, opening users on a variety of head-mounted displays (HMDs) to view the experience, including Samsung Gear VR and Google Daydream users. You can also view the experience in desktop browsers that support WebVR, but without a VR HMD you’re going to have to deal with viewing the experience in 2D – sorry!
Anyone actually attending the Super Bowl in Minneapolis can visit a Pepsi Generations Live booth for a demo with a Google Daydream unit. Nothing quite like seeing Super Bowl commercials at the big game itself!
As more brands release VR experiences and apps in order to enhance their brands, you’ll hear about it first right here, so make sure to keep reading VRFocus.